Jurnal Economicus Vol. 5, No. 2, Maret 2012

 
 
STRATEGI PROMOSI PENJUALAN DALAM USAHA PENINGKATAN PENDAPATAN PADA PT. BPR ALSABA PRIMA CABANG CIKARANG 
 
Fakhrurazi
Dosen STIE Pertiwi – Bekasi
Jl. Ir. H. Juanda No. 133 Bekasi Telp. 021 – 8808264






 
 
 
ABSTRAK
Sales promotion and income levels is an area that received great attention in the speed of any organization is a source of sales for revenue (income) for the company’s largest. To reinforce the claim that the sales promotion strategy has a significant relationship with income level can be seen through the results of statistical tests on the discussion on Research, which the author uses regression analysis, correlation and Koefiasin significance testing is to test “t”

Keywords: Promotion and Increased Revenue


 
 
 

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Economicus Vol5 No2 Maret 2012

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