Jurnal Economicus Vol. 5, No. 2, Maret 2012
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ā STRATEGI PROMOSI PENJUALANĀ DALAM USAHA PENINGKATAN PENDAPATANĀ PADA PT. BPR ALSABA PRIMA CABANG CIKARANGĀ ā
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Fakhrurazi
Dosen STIE Pertiwi – Bekasi
Jl. Ir. H. Juanda No. 133 Bekasi Telp. 021 – 8808264
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Dosen STIE Pertiwi – Bekasi
Jl. Ir. H. Juanda No. 133 Bekasi Telp. 021 – 8808264
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ABSTRAK
Sales promotion and income levels is an area that received great attention inĀ the speed of any organization is a source of sales for revenue (income) for theĀ company’s largest. To reinforce the claim that the sales promotion strategyĀ has a significant relationship with income level can be seen through theĀ results of statistical tests on the discussion on Research, which the authorĀ uses regression analysis, correlation and Koefiasin significance testing is toĀ test “t”
Keywords: Promotion and Increased Revenue
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